Don't pay sales people with commissions, just a good salary so it reduces competitive friction. Take the lessons Brodsky gives and figure out how to apply it on the job, and you will get noticed. Don't let the clever biz-lite title fool you:
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There are people who prefer working for others, but there are also people brodksy want a particular life that just suits them. Nov 14, Benson rated it it was amazing Shelves: Inhe started Perfect Courier, a messenger service based in Manhattan.
Learning From The Knack With Norm Brodsky and Bo Burlingham
Some interesting stories, though not much new material, in terms of concepts. Thank you for your feedback.
Also, I really feel like I have a much better idea of what it might be like to run a startup company. Teh about to be redirected We notice you're visiting us from a region where we have a local version of Borm. I jotted down so many quotes that I think reading the whole book again will be simpler than going through my notes!
Perhaps the most vital information in this book is the difference between thinking like a salesman and a business owner. We sit on his back porch overlooking the East River in Manhattan.
This advice is pure gold.
Bo spends part of the year in France. The only thing Thd love more of or maybe this would be more appropriate in a follow-up book are more details on business formulas and accompanying examples to help figure out your own numbers like COGS, knaco margins, etc. They provide their three girls proper education with the hope that the girls can eventually live independently and freely without too many worries. The key theme that he seems to come around to time and time again, is to "focus on gross profits, not on sales" when building and growing your business.
Your concession on the first point will give you additional bargaining power when you bring your number one issue to the table. Treat your employees well and look to them for jorm.
The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
Feb 22, Trinh Chau rated it liked it. Today those warehouses contain more than 3. Oct 27, Marc rated it liked it. Burlingham co-authors with Norm Brodsky the popular monthly column in Inc. Their choice of a first-person narrator is a wise one because it ensures an immediate and personal rapport nom the reader. Norm has a great history and it's like sitting at the foot of a wise man who has walked the path before. Straight to Your Inbox.
With that said, the guy certainly knows business and there are some good business lessons here, if you want to dig through the noise. Don't let the clever biz-lite title fool you: Develop systems and look for ways to improve them.
Learning From The Knack With Norm Brodsky and Bo Burlingham - Debbie Weil
This book is a must read for every entrepreneur and business owner - Brdosky just hope my competitors don't read it! The book is filled with Norm's no-nonsense, down-to-earth style.
Bo and Norm will be talking about The Knack I'll certainly be returning to this book. If you increased too much, but still retained most of your customers, chances are the bought on price to start with, and they probably were looking for an excuse to leave.
Dec 20, Heath rated it it was amazing Shelves: They are straight forward, logical, and I couldn't argue with most of them being pillars for a successful business. I have been self employed sincewith the past twenty years spent helping self employed folk and small business owners. Neither are people to talk to for business advice.